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target vs ulta: what's best for what

Before working at Ulta, I had the misconception that everything was more expensive than at Target and that got me thinking that I wanted to do a post about the differences and similarities between the two and give the real deal on where to get what in terms of makeup, skincare, and hair. 
The things that are the same are that the prices are the same. Really. If it seems more expensive at Ulta, use the 3.50 off of 10 coupon and it will probably be cheaper. I am 99% sure that they both have the same drugstore brands as well.  
BUT Target carries e.l.f., which Ulta does not. Target has more options for drugstore bath and body things, but that's the only differences I can think of. 
Ulta's version of e.l.f. is Essence. Same kind of prices and quality, but less variety in products. Ulta obviously carries high-end brands, but some different ones than Sephora. Ulta also has a better selection of face masks than Target. 
So what's best for what?
If you're looking for drugstore brands for either hair, makeup or skincare, Target is your best bet (unless you have an Ulta card, where I suggest getting what you need there).
If you want the more high-end brands, go to Ulta. 
Basically, if you have an Ulta card, take advantage of that and buy what's available at Ulta. If not, it would be vice versa for Target. It all comes down to what brand your looking for and if you want to be part of a free rewards program. 
Which is your favorite?

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