This is another result of my need to try out everything and even though I love the Urban Decay primers, you never know if you can find something fairly comparable for cheaper. This eye primer from Ulta looks like a dupe for the Urban Decay Sin primer but how does it actually compare?
Comparing packaging wise, they both have simple, shiny tubes that fan out. I only tried the sample of the sin primer, but I'm fairly certain that the tube is a champagne color as well.
As for application, the Ulta primer is more natural looking than Urban Decay. I found that the Ulta one still had a champagne color to the lid when applied, but it was fairly easy to blend out and have a sheer look, which is perfect for the brown eye look I like to achieve. Urban Decay's was more pigmented and turned any makeup look more brown.
Lasting power is where things fall short. Although Ulta's does the job, it doesn't nearly last as long as Urban's. It tends to crease after a while, but it lasts enough for my shift at work so I don't mind that much.
Overall, Ulta's is a pretty good dupe if you're not willing to spend the money for Urban Decay.